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Article: Double Horse to woo consumers with traditional food products.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- January 22, 2009
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Double Horse to woo consumers with traditional food products
Kochi, Jan 22 (PTI) Despite immense popularity of fast foods, Keralites still have a passion for traditional food, and Double Horse, the leading food products brand, proposes to captialise it by introducing 50 new products this year.
A new range of masalas would be the first product among the new offering, company Chairman and Managing Director, Renji John, told reporters here.
The group presently brings out 96 products and 20 varieties of rice under its brand name, he said.
As part of its Golden jubilee celebrations this year, branded spices and preserved products would also ...