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Article: Few b-to-b firms are suiting up for Super Bowl XLIII.(News)(Go Daddy Group)
- Article from:
- BtoB
- Article date:
- January 19, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: CHRISTOPHER HOSFORD
Super Bowl advertisements in the past have ranged from the silly to the sublime, and this year may be no different. The annual National Football League championship game, scheduled for Feb. 1 on NBC with an expected audience of almost 100 million, will feature the usual lineup of beer and chips advertisers, as well as cellist Yo-Yo Ma playing Bach in a Hyundai commercial.
The cost of participating in Super Bowl XLIII isn't cheap at $3 million per 30-second spot.
Back again are jobs-sourcing sites CareerBuilder and Monster, which may be gearing up for their biggest response yet, given the weakened economy and the ...