|
|
Article: The Halston blitz. (revival of Halston's moderate-price sportswear)(includes a related article on Jack and Marc Setton)
- Article from:
- WWD
- Article date:
- March 26, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- With a base in moderate-price sportswear, and over 20 licensed products, the Halston name is getting a full-scale revival that is expected to produce a wholesale volume of $500 million within the next five years.
Halston Lifestyle, the mid-tier line, began appearing in stores this month. Signature, the designer collection, along with licensed products that range from bath towels to handbags, will debut at retail this fall.
"When I first came on board, I really had a vague image of what this would be," said Carmine Porcelli, managing director of Halston International, which was formed last year to acquire the rights to all Halston products, except ...