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Article: New Football Pools ramps up search activity.(Brief article)
- Article from:
- New Media Age
- Article date:
- January 22, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The New Football Pools is ramping up search activity despite cutting its overall marketing budget for 2009.
The Sportech-owned football prediction gaming company, which last year rebranded after 85 years as Littlewoods Football Pools (nma 13 March 2008), has appointed VCCP Search to manage its combined optimisation and paid search account.
VCCP takes over from Ambergreen and MVi, which previously handled SEO and PPC respectively, and ...
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Article: HEY BIG SPENDERS; Viv backs new football ...
Daily Record (Glasgow, Scotland);
July 25, 2008 ;
534 words
... ... pools winner Viv Nicholson has backed the re-launch of the game which changed her life. The bosses behind the New Football Pools want to revive the popularity the game lost when the National Lottery was launched in 1994. And they hope to attract ...
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