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Article: The behaviorist in the boardroom: the research of Frank Stanton, Ph.D.(Bibliography)
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- December 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The young researcher immediately recognized the opportunity. Relaxing in his living room on a Sunday evening in October 1938, Frank Stanton tuned into CBS radio to catch Orson Welles's adaptation of War of the Worlds. As the powerfully realistic drama unfolded, Stanton sensed the singularity of the moment. Before the program finished he hurried from his Jackson Heights apartment to the parking garage, jumped into his car, and sped across the East River to the Madison Avenue headquarters of CBS. The broadcast ended just as Stanton's car pulled up. Three years earlier, Stanton had been hired by the network to improve its audience research efforts; on this night he rushed up ...
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Article: Frank Stanton, pioneer broadcaster, dies at 98
Dayton Daily News;
December 26, 2006 ;
592 words
...NEW YORK -- Frank Stanton, a former Daytonian who became a broadcasting pioneer and president ... brief time, the New York Yankees. But well before that, a young Frank Stanton delivered the Dayton Daily News door to door and moved mannequins ...
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