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Article: Dunkin' brands reaches out to veterans.(FOCUS: Honoring America's Veterans)
- Article from:
- Franchising World
- Article date:
- January 1, 2009
CopyrightCOPYRIGHT 2009 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mention the word "brew" and a GI's ears perk up ... and Dunkin' Donuts has a new marketing effort underway to share their brew (the percolating kind) with veterans through the International Franchise Association's VetFran program. This advertisement at right is an excellent example of a marketing outreach that is crucial to informing veterans that franchise opportunities are available. Dunkin' Brands has been especially active in promoting the financial incentive. As of the most-recent survey of the more than 350 IFA member companies that participate in VetFran, Dunkin' is one of the Top 10 listed with 18 sales.
Thanks, Dunkin' Brands for supporting America's ...