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Article: Generation X Represents Untapped Market for Wireless Industry, Says The Strategis Group
- Article from:
- PR Newswire
- Article date:
- March 31, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON, March 31 /PRNewswire/ -- Over 50 percent of people between the ages of 18-29 without cellular/PCS service are interested in having a wireless phone, according to a new survey by The Strategis Group. Of the nearly 60 million people in the 18-29 age group, less than 7 million currently have wireless service, representing a massive target market that has thus far been virtually overlooked by the wireless industry.
"The driving force behind future wireless subscriber growth will be these younger users," said The Strategis Group's cellular consultant, Thomas Ross. "Their acceptance of wireless technologies surpasses that of older age groups, and their ...