Article: Research and Markets: Digital Printing: All You Need To Know About Digital Printing.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/790e2f/digital_printing) has announced the addition of the "Digital Printing: Transforming Business and Marketing Models" report to their offering.

Is digital printing a production technology? Or a marketing strategy? "Digital Printing: Transforming Business and Marketing Models" argues for the latter. It presents digital production not as technology in the domain of print buyers and production managers but as the foundation of a comprehensive strategy for changing the way marketers look at document management and marketing.

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