Article: The Humane Society of the United States and Experience Project Team up to Save Animals via Social Networks, Ask Pet-Lovers to Help.

Passionate About Animals? From Pet Trivia to Virtual Pets, You Can Make a Difference from the Comfort of Your Own Home

SAN FRANCISCO -- The Humane Society of the United States and Experience Project, the largest online forum for anonymously connecting and sharing life experiences, today announced a joint program aimed at transforming Internet fundraising and awareness campaigns to save the lives of pets. Set to reach 10 million people in 2009, the program harnesses the passion of animal lovers on social networks to spread the word and simplify giving. The program is indicative of how non-profits are increasingly taking advantage of social media to mobilize support ...

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