Press release article from our research archive:

1997 Buick Park Avenue Off to Best Sales Start in 5 Years

FLINT, Mich., April 3 /PRNewswire/ -- Three months into the 1997 calendar year, Buick's flagship Park Avenue is off to its best sales start in five years.

Katherine J. Benoit, Park Avenue's brand manager, announced the strong sales performance of the completely redesigned full-size sedan at a luncheon today (April 3, 1997) in General Motors' Orion (Mich.) Assembly Center.

The luncheon was for Nicola Bulgari, a top official of a leading international jewelry company who visited the plant to take delivery of eight matching black Park Avenue Ultras for the firm's U.S. shops.

Sales of the all-new 1997 Park Avenue, which has been widely praised in press reviews ...

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