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Article: For Life Products Selects Zimmerman Advertising.
- Article from:
- Biotech Week
- Article date:
- January 28, 2009
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For Life Products (FLP) announced it has selected Zimmerman Advertising as its advertising agency of record. ZimmermanEs first efforts will focus on FLPEs floor-restoring product, Rejuvenate, which ranks as the best-selling product of its kind at the No. 1 home-improvement retailer worldwide (see also For Life Products).
FLP partnered with ZimmermanEs national brand builders to help increase its brand base and market share. Projected national spend is in the $20 million range.
oAs a company that creates the most innovative home - and auto-care products, it was critical for us to find an advertising agency that shares that spirit of innovation with retail ...