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Article: Dianne Jacobs: the senior vice president, infant nutrition for Nestle Infant Nutrition says the baby foods category continues to grow at a strong rate, thanks in large part to category innovation.(In focus: baby food)(Interview)
- Article from:
- Grocery Headquarters
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What is the state of the baby food category? What is driving sales?
Dianne Jacobs: At Nestle, we look at the total infant nutrition category as consisting of formulas, water, electrolytes, nutritional beverages and baby and toddler foods. Each has different drivers in store and with consumers, but we feel it is important to evaluate the complete set of products moms will need from birth through preschool. The overall category, more than $5 billion in sales, has shown steady growth fueled by innovation. Sales are being driven on both ends of the value spectrum from value brands including private labels and super premium products with value-added benefits. There is ...