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Article: Electric line upgraded to Elixir Strings: Flaxwood Guitars.(NEW PRODUCTS)
- Article from:
- Music Trades
- Article date:
- February 1, 2009
CopyrightCOPYRIGHT 2009 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
FINLAND-BASED FLAXWOOD Guitars is taking its models to the next level by migrating all of its guitars to Elixir Strings.
After six years of using an alternative brand of strings, retailer feedback and benchmark testing prompted Flaxwood to make the switch to Elixir. "Moving to Elixir Strings was a very easy decision to make," said Flaxwood Marketing Manager Kim Lerche. We're transitioning from a generic product to high-quality product, which adds luster to our own brand."
The transition to Elixir strings also meshes with Flaxwood's commitment to the environment. Its innovative tone material, created by breaking the grain ...