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Article: Biblio service.(International Business: Strategy, Management & the New Realities Value Package )(Book review)
- Article from:
- Management International Review
- Article date:
- December 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Gabler Verlag. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cavusgil, S. T., Knight, G., Riesenberger, J. R.: International Business: Strategy, Management, and the New Realities, Upper Saddler River: Pearson/Prentice Hall 2008.
A Capsule Summary of the Book and its Review
The book is a component in an new educational system that has been developed over the past several years by three outstanding researchers and lecturers in the field of international business. "The insights we gained from comprehensive research and discussion with hundreds of practitioners, students and faculty have been instrumental in refining our pedagogical philosophy and resource. The book attempts to impart the core body of knowledge in ...