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Article: This cheese stands alone: in a land already chock full of fine cheese, English expat Michael Jones set out on an ambitious business venture to introduce a few more. And while delivering British farmhouse cheese to the international community in Switzerland, he's not only restoring Britain's battered cheese reputation, but also converting the Swiss into British cheese enthusiasts.(EXPAT BUSINESS)
- Article from:
- Swiss News
- Article date:
- January 1, 2009
- Author:
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"We started off targeting the English expat community [as a customer base]," says the 47-year-old. "But during the year ... we suddenly realised the Swiss absolutely love British cheese."
The venture, dubbed The Cheese Club, was so successful in its first year as an online cheese counter, that Jones and his Swiss partner--who prefers to stay out of the spotlight--were able to open a physical location in Thalwil exactly one year later. Called The Cheese Club's Fine Food Emporium, the storefront opened in the fall of 2008 and is branching out into other things British. In addition to cheese, customers can buy imported specialty teas, ...