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Article: Miller's one-second ad will be Super Bowl hit - if viewers don't blink.(Sports)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- January 30, 2009
CopyrightCOPYRIGHT 2009 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brevity is the soul of wit, but the people who make Miller High Life hope it can move beer, as well.
During Sunday's Super Bowl, Miller will premier a single ad lasting a single second .
What kind of sales pitch can take place in a mere second? You can wait for the game or check it out at www.1SecondAd.com.
The High Life ad, which may not air in all parts of the country, is intended to reflect Miller's response to tougher economic times. During the Super Bowl, 30-second spots are going for as much as $3 million.
Miller's approach is intended to appeal to the financially stressed consumer; the company already is running tongue-in-cheek ...