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Article: Detroit sits on ad sidelines; Super Bowl too pricey amid cost cutting.(automobile industry plans for cost cutting)
- Article from:
- Crain's Detroit Business
- Article date:
- January 26, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BILL SHEA
For perhaps the first time, the Super Bowl telecast won't include advertisements from Detroit's automakers and their ad agencies.
When the Arizona Cardinals and Pittsburgh Steelers square off in Tampa for Super Bowl XLIII on Feb. 1, the only car ads during the game on NBC will be from Germany's Audi and South Korea's Hyundai.
Detroit-based General Motors Corp., Dearborn-based Ford Motor Co. and Auburn Hills-based Chrysler L.L.C. all have said they will forgo the annual NFL title game 30-second ads are going for a record $3 million amid efforts to cut costs.
"GM's decision not to buy an in-game ad was made back in ...