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Article: Pacetronic works to expand Belshina name in N.A.
- Article from:
- Rubber & Plastics News
- Article date:
- January 26, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Vera Linsalata
Since 2005, Pacetronic Corp. has worked to position Belshina tires in the U.S. as a competitively priced, high-quality product, and it aims to grow the brand's sales.
Pacetronic, a Chicago-based holding company, is the exclusive U.S. representative for JSC Belshina Belarus Tyre Works and has concentrated 90 percent of its business on selling Belshina off-the-road tires, according to Vladimir Melamed, a partner in Pacetronic.
Belshina, Belarus-based JSC Belshina is a company specializing in heavy-duty truck, farm and OTR tires, although it does have capacity at its 36-year-old factory for passenger and light truck tires. It ...