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Article: P&G introduces line with "Tango Passion": both mass and luxury products find success in Latin America.(LATIN beat)
- Article from:
- Global Cosmetic Industry
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In November, P&G presented its Head & Shoulders Loss Protection hair care line at a Buenos Aires event for beauty editors that included an exclusive dinner show, Madero Tango. The concept of the presentation was based on the strength and passion of tango, where dancers, singers and acrobats offered a spectacular performance. The collection was introduced simultaneously to Argentine and Colombian consumers in October, and hit shelves in Mexico in August and in Chile in September. "Next, the company will take the line to Peru and Venezuela, among other countries of Latin America," Lisandro Luppi, P&G's Argentina commercial manager, told GCI magazine.
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