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Article: Myer defies gloom, boosts budget.
- Article from:
- Australasian Business Intelligence
- Article date:
- February 1, 2009
CopyrightCOPYRIGHT 2009 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Simon Canning
Feb 01, 2009 (The Australian - ABIX via COMTEX) -- Bernie Brookes, CEO of department store chain Myer, concedes its new strategy on marketing is high-risk. It entails 165 suppliers contributing to the cost of the campaign, and lower advertising rates being negotiated with the print, radio and TV media sectors. Myer will double the expenditure on marketing, and also include point-of-sale, direct mail and fashion shows.
Publication Date: 2 February 2009
MYER PTY LTD
TPG CAPITAL LP
NEWBRIDGE CAPITAL PTY ...
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