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Article: Catch-up services account for 78% of online TV viewing.
- Article from:
- New Media Age
- Article date:
- January 29, 2009
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Massive growth in traffic to broadcasters' on-demand sites partly comes from new web users attracted by online catch-up
Some 78% of online TV viewing is by people looking to catch up on missed broadcast TV, according to research by TV body Thinkbox.
The survey for the TV marketing body, conducted by Work Research, found UK broadcasters' online TV services, such as the BBC iPlayer and 4oD, were seeing strong growth in user numbers as people looked to catch up on linear TV programmes.
In total 64% of people had watched TV or video content on a computer and 44% had accessed online TV content recently.
While 58% of those who watched TV ...