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Article: 900 consumer voices speak out on area rugs.(Surveying Consumer Attitudes About Area Rugs)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- April 7, 1997
- Author:
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Rugs have been part of home decor for thousands of years, but the U.S. area rug industry is still in its infancy. It's a baby that has grown at a double-digit pace for the past five years. New technology has made machine-woven rugs available to consumers at every socio-economic level. At the same time, the hand-made market is being transformed from a cottage trade to a modern industry with quality controls and consistency of supply.
Today, area rugs are available at prices from less than $100 to more than $100,000. They are available in every major mass-market distribution channel as well as in the traditional domains of department stores and oriental rug specialty ...