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Article: Who we are: decorating motifs in today's homes. (popular area rug styles)(900 Consumer Voices Speak Out: Surveying Consumer Attitudes About Area Rugs)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- April 7, 1997
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A national sample of 1,350 households was selected to participate in the study. HFN and Beaulieu designed an eight-page, 36-question survey which was completed by consumers in their homes. There were 905 responses. The sample was designed to match the U.S. Census on key geographic and demographic characteristics. That means the responses can be broadly interpreted as representing the general U.S. population.
The person in each household most responsible for purchasing home furnishings was asked to complete the survey. Females accounted for 83 percent of these decision makers. The sample reflected the aging of the general population. Average age was 48 and the median ...