Article: Blue, Bluer, Bluest.(Duravit AG's store)

by Mark McMenamin

Were it not for water, Duravit would be at sea. This critical cause-and-effect wasn't lost on architects Eduard Schmutz and Matthias Mayer as they plotted the 190-year-old German bathroom giant's first stand-alone showroom in the U.S.

Hired before Duravit settled on a specific New York site, Schmutz & Partner began designing in the dark, focusing on concepts over specs. "Which features are not derived primarily from the location and can be carried over to a greater, overall concept?" the architects asked themselves. They came up with four responses--water, light, texture, and color--and incorporated them into a buoyant environment ...

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