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Article: Canister puffs up ARGO corn starch.(design trends: food packaging)
- Article from:
- Packaging Digest
- Article date:
- January 1, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ARGO[R] corn starch from ACH Food Cos. was first introduced in a carton in 1902. So how does a brand that's been around for more than 100 years innovate in order to become more contemporary and consumer-relevant while fighting off competitors? Clever packaging can help. The product's new, 16-oz resealable plastic canister reduces inherent messiness of corn starch, provides an easier way to measure the product, is easy to store, is stackable and has an easy-grip, square shape.
With help from Lift Packaging+Promotions Creative (www.liftcreative. com), which designed the label graphics, ACH proceeded with Project AMBIR, which stands ...