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Article: The Witch Doctors: Making Sense of the Management Gurus.
- Article from:
- National Review
- Article date:
- April 7, 1997
- Author:
CopyrightCOPYRIGHT 1997 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WITCH doctors! It's an engaging title, promising bile, sarcasm, and maybe, just perhaps, a sneer or two. After all, this is a book about management gurus, those experts whose ever-changing theories fill bookstores and empty factories. Well paid and annoying, they scream out for a little abuse. In this book, they don't get it. As the authors note, somewhat smugly (they do write for The Economist), "it would have been much easier (and often far more pleasurable) to have trashed the industry." But they reject the hatchet in favor of a "scalpel job."
In many respects they succeed. Often drily funny, The Witch Doctors is a succinct guide. If something can be said in a ...