Article: Hank Willis Thomas Pitch Blackness (Aperture).(Sound recording review)(Brief article)

Hank Willis Thomas Pitch Blackness (Aperture)

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Armed with a subversive sense of humor, Hank Willis Thomas deftly plays upon the phrase "pitch blackness" throughout his first monograph. In the book's "B[R]anded" section in particular, Thomas examines how blackness is pitched in the marketplace in order to sell products. Appropriating an Absolut Vodka ad, he ...

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