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Article: MTV revamps for Webheads.(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- April 14, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MTV got into the Intercast act last week, just as it has created a significant online commercial tie to N2K.
Music video viewers can now catch two hours of MTV each day on weekends via PC, along with 24 hours of MTV2 daily. PC content accompanying the video on the screen will provide background information about groups as their music videos are shown and will enable users to buy CDs. "For us, it's the first step in convergence," says Matt Farber, senior vice president of programing and business, MTV, who says the content should appeal to M2's slightly older demographic group.
MTV follows NBC and CNN in launching content for Intercast, which last week ...