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Article: IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment.
- Article from:
- Business Wire
- Article date:
- February 5, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"VPAID" Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising
NEW YORK -- The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today's announcement represents another important step in the IAB's infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.
The series of definitions in the VPAID Guidelines help the interactive industry:
* Define a standard method for video ads to communicate with video ...