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Article: Character builder: spice up the back bar and drive sales with the complexity and aromatics of premium gin.
- Article from:
- Cheers
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Americans are rediscovering the elegance and unrivaled complexity of premium gin. Crafted according to secret blends of aromatics, each brand is endowed with its own unique expression--no two smell or taste the same.
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The character differences between brands lie in how they are made. Although there are several gin styles, including Genever and Plymouth, the most widely produced variety is London Dry Gin (which does not refer to country of origin). London Dry is produced in two stages. First, a fermented mash of cereal grains is distilled in specially designed gin stills. The highly rectified, neutral spirit then is redistilled with ...