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Article: The art of the bar.(Marriott International)
- Article from:
- Cheers
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fresh squeezed juices, carefully crafted core recipes and the tools to execute them are at the heart of BarArts, Marriott International's comprehensive new cocktail initiative. The program is boosting beverage sales and elevating bar service for the chain. It also helped Marriott take home the 2009 Cheers award for Best Chain Hotel Beverage Program.
"BarArts is a sea change," says Matthew Von Ertfelda, Marriott vice president, restaurants and bars. "It is a dramatic shift from what we had been doing in our lounges and restaurants--and what other companies continue to do." Von Ertfelda and other Marriott executives recognized that high-quality, fresh juice-based, ...
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