Article: TD Ameritrade Looking to Customers with Exec Hiring.(Wealth Management)(Peter Sidebottom)

Byline: Ken McCarthy

TD Ameritrade Holding Corp. has hired a former Wachovia Corp. executive to help the Omaha asset management company improve customer satisfaction and perhaps cross-selling, but analysts remain skeptical whether it can succeed.

TD Ameritrade announced last week that it had hired Peter Sidebottom to be the executive vice president of product. He is to join the company Feb. 17 and oversee product strategy and marketing. He has worked in the financial services industry for 20 years, most recently as the chief operating officer of Wachovia's finance division.

Fred Tomczyk, TD Ameritrade's president and chief executive officer, ...

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