Article: Petersen Publishing Announces Expansion of Motor Trend Titles

 
  Flagship Publication Announces One Million in Circulation; 
Title Displays Dramatic Increases and Prompts Marketing Growth 

LOS ANGELES, April 15 /PRNewswire/ -- Publishers of Petersen Publishing's flagship magazine MOTOR TREND, announced that they will capitalize on the publication's increased popularity through the exploration of a variety of new marketing opportunities. Plans include the expansion of the monthly title, as well as the addition of related supplemental titles bearing the MOTOR TREND name, which are already in developmental stages. The announcement was inspired by the April 1997 issue reaching an all-time gross advertising ...

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