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Article: Kahala Corp and Tim Hortons Announce Multi-Store Co-Branding Test Initiative between Cold Stone Creamery Brand and Tim Hortons.
- Article from:
- Business Wire
- Article date:
- February 6, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cold Stone Creamery and Tim Hortons to Transition Up To 50 Stores Each to Co-branded Sites by Spring 2009
SCOTTSDALE, Ariz. & OAKVILLE, Ontario -- Kahala Corp, parent company of Cold Stone Creamery, and Tim Hortons Inc., today announced an agreement to test co-branding of Cold Stone Creamery and Tim Hortons in up to 50 stores in each chain in the United States by spring 2009.
Co-branded stores will leverage complementary traffic patterns, creating cost efficient opportunities for further growth of both brands. Cold Stone Creamery drives significant customer traffic and sales in the evening market while Tim Hortons creates a substantial portion of its ...