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Article: Brand-Free ACH Gas Product Targets Small Station Owners.(Cards)
- Article from:
- American Banker
- Article date:
- February 9, 2009
- Author:
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daniel Wolfe
National Payment Card LLC, which offers an automated clearing house payment card to gas stations, says it hopes a nonbranded version will boost demand this year for the low-cost transaction format.
Most of National Payment's cards carry the names of regional and national gas station chains. Joe Randazza, the Coconut Creek, Fla., company's president and chief executive, said the GasCapRewards card, introduced last week, was designed to appeal to independent owners, who often operate stations under several national brands - a setup that makes it difficult to offer a card or loyalty program.
"This is designed for the ...