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Article: Coty Beauty and Celine Dion will launch her new fragrance, Sensational, in conjunction with her up-coming 11-month "Taking Chances" world concert tour.(FRAGRANCE: World)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- February 1, 2008
CopyrightCOPYRIGHT 2008 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Coty Beauty and Celine Dion will launch her new fragrance, Sensational, in conjunction with her up-coming 11-month "Taking Chances" world concert tour.
For the past five years, Dion has performed exclusively at Las Vegas' The Coliseum theatre. As a part of the worldwide roll-out, Sensational will first be introduced in France and the US in March, followed by a full global roll-out to approximately 50,000 stores in May. The distribution will be 20% larger than for Dion's other fragrances, making for what Coty and Dion hope will be her biggest fragrance success. Although Coty would not comment on sales, industry sources say that Sensational could generate sales of ...