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Article: Soft Sheen-Carson, the ethnic beauty care division of L'Oreal USA is launching Weave Care, a line of products addressing the specific needs of women with weaves and extensions.(HAIR CARE: US)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- February 1, 2008
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Soft Sheen-Carson, the ethnic beauty care division of L'Oreal USA is launching Weave Care, a line of products addressing the specific needs of women with weaves and extensions.
The retail range includes a foam, a detangler, a heat protecting spritz and a sheen spray. A shampoo and conditioner will be sold in salons. The mousse is considered the key product because of its weightless conditioning properties. Each product in the line contains ceramide, panthenol, aloe vera, coconut oil and silicone. Items will sell for $5.99.
In styling, Soft Sheen is also expanding its Let's Jam line. Launching this month is Style Control, which includes a Styling Spritz, ...