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Article: PRIVATE VIEW: It's an insurance job.
- Article from:
- Design Week
- Article date:
- February 5, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With its name change trumpeted in a slick TV campaign, Norwich Union has fallen prey to the worst excesses of the cult of branding, says Adrian Shaughnessy
Norwich Union is spending a lot of money telling us it wants to be called Aviva.
I don't give a hoot what Norwich Union calls itself, but I care about how the communications industry conducts itself, and it looks as if it's shooting its big toe off here. Why is Norwich Union ditching its name in favour of a scrap of semantic gibberish that sounds (and looks) like a thousand other nondescript corporate names? And why is it using a misfiring TV ad to announce its intentions? I can't help ...
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Article: GREAT DAME.(Dame Edna Everage creator Barry ...
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October 26, 1999 ;
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... ... exactly what has happened this fall with Dame Edna Everage, the self-proclaimed squillionairess ... around megastar whose Broadway show, "Dame Edna: The Royal Tour," recently opened to rave reviews. Although Dame Edna is not your typical society doyenne ...
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