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Article: Analysis: Cash4Gold makes a name for itself in Super Bowl ad gap.
- Article from:
- Marketing Week
- Article date:
- February 5, 2009
- Author:
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It was a sign of how much the global economy has deteriorated when one of the prime spots in last Sunday's Super Bowl ad showcase in the US was taken by Cash4gold, an online service offering money in exchange for cast-off metals.
The Super Bowl is the highest-profile annual media advertising event for American companies and is generally dominated by brands such as General Motors and FedEx, which did not appear this year. A small, internet-based business such as Cash4Gold popping up at such an elite advertising event suggests that broadcaster NBC has been forced to look outside its usual large brand partners as they suffer significant cutbacks in their ...