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Article: McDonald's Teenie Beanie Babies Make Happy Meal History

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PR Newswire
Article date:
April 18, 1997
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 Hot Property Draws Record Customer Response

OAK BROOK, Ill., April 18 /PRNewswire/ -- Since their debut at McDonald's restaurants last week, Ty Teenie Beanie Babies have become the most sought after Happy Meal toys in company history. Customers of all ages have responded to the promotion in record numbers in restaurants nationwide.

"While we anticipated and planned for a very popular promotion, we never imagined the kind of Teenie Beanie mania we've seen from coast to coast," said Dean Barrett, McDonald's vice president of marketing. "We produced more toys for this program than for any other in our history -- as many as we possibly ...

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