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Article: Bob Marley Family Partners With Hilco Consumer Capital for Exclusive Product Licensing Representation and Management.
- Article from:
- PR Newswire
- Article date:
- February 10, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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2010 Marks Legendary Musician's 65th Anniversary
NEW YORK, Feb. 10 /PRNewswire/ -- On the heels of his 64th birthday, the family of Bob Marley, the iconic Jamaican musician and worldwide symbol of universal love and hope, announced today that it has partnered with Hilco Consumer Capital ("HCC") to further develop and manage the Bob Marley brand portfolio. As the family's exclusive partner, HCC will be responsible for global product licensing and retail strategies that build upon the heritage of Bob Marley and the brand's natural consumer appeal. The announcement was made jointly by Cedella Marley, the daughter and first child of the late Bob Marley, and James ...