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Article: STAR WARS Is Top Toy License for 2008 As STAR WARS: THE CLONE WARS Continues Hit Run.
- Article from:
- Business Wire
- Article date:
- February 11, 2009
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STAR WARS Holiday Sales for US Retailers Strongest In Over 30 Years;
STAR WARS: THE CLONE WARS TV Series Ranks #1 in Its Time Period With All Boys Demos Across All Television
SAN FRANCISCO -- Driven by the popularity of the STAR WARS: THE CLONE WARS animated television series, the Force remained strong in 2008 as STAR WARS catapulted to the Number 1 spot of all traditional toy licenses, according to The NPD Group, Inc., Lucasfilm Ltd. announced today. U.S. toy retail sales for the brand in 2008 exceeded $450M.
STAR WARS: THE CLONE WARS was the single most popular licensed toy property in 2008 according to data released by the NPD Group. It was ...