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Article: Kmart Introduces New Store Prototype, Launches 'Big Kmart' Strategy
- Article from:
- PR Newswire
- Article date:
- April 23, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, April 23 /PRNewswire/ -- As part of the company's strategy to grow sales, Kmart Corporation (NYSE: KM) today unveiled its newest store prototype called "Big Kmart" at its Chicago Brickyard Mall store. The new prototype is designed to help shoppers save time and money, increase shopping frequency and signals a new beginning for the traditional Kmart store division.
Kmart Chairman, President and CEO Floyd Hall commented, "Our 'Big Kmart' strategy signals real change ... a different kind of Kmart. This new store prototype allows us to maximize the true capacity and opportunity of our traditional Kmart stores. The 'Big Kmart' strategy brings the ...