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Article: Battling over 'authentic'. (trademark battle between Authentic Fitness Corp. and Sara Lee Corp.)(Brief Article)
- Article from:
- WWD
- Article date:
- April 21, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- An "authentic" fracas between two intimate apparel giants proved to be short-lived.
When Linda J. Wachner, chief executive officer of both Authentic Fitness Corp. and The Warnaco Group, read back in March that the new Ralph Lauren Intimates collection by Sara Lee Corp. included a group called Authentic Underwear by Ralph Lauren, Wachner went into action.
She had Authentic Fitness issue letters through Stanley Silverstein, its vice president, secretary and general counsel, to Sara Lee Corp. and Polo Ralph Lauren to "cease and desist" from using Authentic's "Underwear" trademark.
In addition to Authentic Underwear, Wachner noted, Authentic ...