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Article: Seasonal freshness in the bag: when it comes to salad leaves, Simon Ball will take fresh taste over food miles every time, Michael Barker talks to the MD of prepared salad producer Hazeldene Foods.(salad producer Hazeldene)
- Article from:
- Grocer
- Article date:
- January 17, 2009
- Author:
CopyrightCOPYRIGHT 2009 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For Simon Ball, MD of prepared salad producer Hazeldene, seasonal always wins out over local. If that means choosing imported over British produce, so be it. Outside the UK season, a lettuce imported from Murcia, Spain, is of better quality than one produced under forced conditions here, for instance. That doesn't mean British farmers don't get a look in--during the British salad season Hazeldene sources an impressive 72% of its leaves from within a 20-mile radius of its Wigan factory. But seasonality is key.
"People want to eat salad all year round, but it's better to eat a salad leaf from where it's been grown in its natural ...