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Article: Car crisis rolls into ad world: downturn cutting revenue at L.A. agencies.(MEDIA)(advertising)(Los Angeles, California)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 19, 2009
- Author:
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Will Hartman was an award-winning copywriter working at one of the largest advertising agencies in Los Angeles. But he lost his job when Ogilvy & Mather, a subsidiary of WWP Group, announced a 10 percent across-the-board staff reduction earlier this month.
What's more, his former clients said they will now produce their own ads. That means there won't be freelance work for him, which in the past was something copywriters could count on to soften the blow of a layoff.
"For me it was a double whammy--a 10 percent cut in the work force, and the clients I did a lot work for took the business in-house," said Hartman. "Fortunately, the agency was generous ...