|
|
Article: Production print buyers prefer digital printing over offset printing.
- Article from:
- Printing News
- Article date:
- February 2, 2009
CopyrightCOPYRIGHT 2009 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
A survey by Gartner Inc. shows that digital printing overwhelmingly ranks higher than offset lithography for better image quality and better value for money.
The survey of 443 production print managers in the United States, France, Germany, and the United Kingdom was conducted in September and October of 2008. The survey was conducted to better understand the printing and mailing requirements of production print buyers.
Overall, respondents believed that toner devices provide the best image quality and the best value for money. The survey showed that respondents preferred toner printing over offset printing by a significant margin. While the gap is ...