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Article: Pizza Hut(R) Declares War on Skimpy, Low-Quality Pizza
- Article from:
- PR Newswire
- Article date:
- April 28, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nation's Leading Pizza Chain Invests $50 Million
to Improve Quality of Its Product
Introduces 'Totally New Pizzas' Without Passing Costs to Consumers
NEW YORK, April 28 /PRNewswire/ -- Pizza Hut(R) declared war today against skimpy, low-quality pizza and introduced its best tasting pizzas ever -- Totally New Pizzas.
At a press conference on the hangar deck of the U.S.S. Intrepid, David Novak, group president and CEO of Pizza Hut, announced that the company is investing 50 million dollars to improve the quality of its entire line of pizzas -- without passing that cost to the consumer.
At ...