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Article: ck IN2U Launches New Interactive Website.(Website overview)

Article from:
Science Letter
Article date:
February 10, 2009
Copyright

Calvin Klein, Inc. a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE:PVH) announced that Calvin Klein Fragrances, a unit of Coty Inc.'s Coty Prestige division, has launched a new website for its ck IN2U fragrances (see also Calvin Klein, Inc.).

The ckIN2U.com website will open an exciting interactive virtual world and feature engaging widgets that easily migrate from the website to users' social networking pages, allowing them to experience the brand in their own on-line worlds.

Designed as a 'digital scavenger hunt' and set in a sexy New York loft space, the website brings users into the virtual world of ck IN2U and alludes to what ...

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