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Article: Pizza Patron Adds Wallet-Friendly 'Amigo Pizza' to Menu.
- Article from:
- Science Letter
- Article date:
- February 10, 2009
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Pizza Patron, the premier Latino pizza brand, rolled out its new AMIGO PIZZA(TM) in all of its restaurants nationwide. For the first time in the company's 22 year history, they are offering a 12-inch medium pizza as an alternative to their signature 15-inch X-Large pie (see also Pizza Patron).
The AMIGO PIZZA(TM) was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct "Choose Your Amigo" value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each. The new product compliments the company's existing everyday pricing structure and underscores its straight-forward approach ...